![]() ![]() However, although Google citations follow similar trends to the citation standardbearer Thomson ISI, the numbers certainly do not match. ![]() Importantly, the algorithm ranks hits by webpage interconnectivity and weighs them further through inbuilt citation analysis, which is also displayed as a number against a hit. This system promises the Google magic for academic texts. In the meantime, Google ran with this idea, launching Google Scholar in November (still in its beta version at ). Furthermore, 650 publishers assembled to form CrossRef ( a non-profit service with the important aim of adding permanence to the web-based literature through a system of digital object identifiers (DOIs CrossRef also launched a trial search engine ( last year that permits full content searching of the participating 29 publishers (including NPG) on a Google platform. To address this serious shortcoming, Nature Publishing Group revamped its own search engines ( to provide full access beyond the firewalls and introduced semantic text matching (the section labelled 'more articles like this' on abstract pages). We increasingly rely on the highly filtered searches of one of the most efficient engines on the block: PubMed ( The main drawback is that it covers only abstracts and keywords. The scientific literature is growing apace and the days where a researcher can stay on top of their field by reading across the relevant journals are numbered. Thus, Google was born to dominate the world of search engines to this day with its deceptively simple searches. The need for improved internet searching has grown in direct proportion to the exponential growth of the web.
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